Insight School and renowed Parisian brand BA&SH collabrate on a retail design project for Asia.
Renowned Parisian fashion brand BA&SH came to Insight School for help with their retail expansion in HK and broader Asia. Recently acquired by LVMH, BA&SH enlisted the help of Insight School Diploma students to translate and adapt their strong European retail design to the local Asian markets.
Yacine Bensalem, Isolde Andouard and Eve Mercier
Diploma student Duncan Craig presenting his design proposal
Diploma student Duncan Craig design proposal
Diploma student Ligia Campanela – FF&E selection
Diploma student Madalina Stoica – new concept facade
Diploma student Holland Young –2D drawings of store layout
BA&SH client and Asia CEO Isolde Andouard was very impressed with the student’s creative ideas and presentations. BA&SH will consider implementing the Chinese New Year window displays and some of the visual merchandising shelving systems in their new Harbour City and Times Square stores in Hong Kong.
“Thank you Insight School of Interior Design students for your incredible work on BA&SH Asia store concept! We loved your ideas! & Thank you Eve Mercier!” Isolde Andouard